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Product Marketing Manager

Company: Creative Circle
Location: Norwalk
Posted on: September 24, 2022

Job Description:

Position: Product Marketing Manager

Location: Hybrid

Starts: Interviewing Now!

Duration: Full-Time

Status: Freelance to Full-Time

Rate: DOE

Our Cannabis client is seeking a Product Marketing Manager! This role is 40 hours/week and will eventually go full time!

The ideal candidate has cannabis, CPG, and/or Food/Beverage experience! You will work closely with cross functional teams/leadership to ensure products and marketing align with customer needs and overall company goals.

PRODUCT MARKETING MANAGER DUTIES:

  • Key duties are planning, creation, and implementation of marketing materials that drive brand awareness and support D2C and B2B sales.
  • Responsible for entire product portfolio and lifecycle with regards to brand perception and contribution to revenue
  • Develop new products and optimize SKUs to achieve company goals
  • Lead creation of product packaging, with a focus on customer experience, brand aligned design, and regulatory requirements
  • plan successful launches of new products within multiple channels
  • Manage strategy and execution of asset development, support all channels and customers
  • Oversee the planning and implementation of marketing campaigns to drive brand awareness and product sales
  • Collaborate with cross functional teams and partners to achieve project and company goals
  • Report on performance of product launches and marketing campaigns
  • Research and share industry product and marketing trends that have an impact on the company

    PRODUCT MARKETING MANAGER REQUIREMENTS:
    • 3+ years' experience with product marketing
    • Experience with CPG product management / marketing
    • Experience with multi-channel marketing including digital, print, OOH, and experiential
    • Proficient with Hubspot and Asana preferred
    • Onsite preferred with opportunity for remote flexibility

      If you think you're a good fit for the role, send us your portfolio/resume!

      #IND123

      Submit resume (and samples if applicable) to: Abby.Singerling@jobalert.creativecircle.com

Keywords: Creative Circle, Norwalk , Product Marketing Manager, Executive , Norwalk, California

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